Rousseau, the True Homie

By now it's no surprise that there were advocates promoting environmental sustainability for a good amount of time. Through forestry, there have been countries like Japan and Germany who have seen potential for deforestation on a large scale but pulled back and set huge efforts towards re-growth. The real intriguing factor of this reading was Rousseau. He had the idea that society should be advancing through bettering our morals, rather than through technology or science. I think this man had the right idea because as humans, our core isn't our technological abilities or who holds the most power among nations, it's our morals. It's caring and supporting one another, including our earth and surroundings. Rousseau had a deep love for raw nature. He didn't see nature as only a resource for human survival but instead saw the beauty in just the simplicity of it on it's own. My question is, how do we get more people in big power to have this raw love for our environment too? Far too many people who have serious abilities to change the world don't see how important nature is besides that if which can benefit the human race. It seems like many people higher in political power don't realize the beauty of the environment and I believe that if more political figures have a love for the environment, more action will be done towards saving it. So how do we get people with the mindset of caring for the environment further than just for the benefit of humans up in political power?